The new cat toy is fascinating until the cat walks past it on day three. Interchangeable scent and hunting elements give indoor cats fresh stimulation and owners a reason to buy again. Novelty wins the cat's attention, but easy cleaning keeps the owner interested after day three.
Build “Enrichment Toys for Indoor Cats” as a launch-ready, affordable minimum offer that delivers this outcome: Sell interchangeable sniffing and hunting toys to owners of indoor cats. It must be testable with real users within 14 days.